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3D Modeling | Animation
HSBC | LIFEGIVING LIGHT
THE FACULTY
2022 silver Obie Award winning concept piece created to show how blue light billboards can be used to promote plant growth in New York City. A 3D light box was modeled and animated simulating what could be possible. The video was then played on strategic billboard locations throughout the city to encourage sustainable living.
video link: The Lifegiving Light by HSBC
Agency: Wunderman Thompson Canada
Client: The Faculty
Producer | Director at The Faculty: Daniel Kelly
3D modeling and animation: David Desjardins
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